Instigated by social media platforms like Twitter and Instagram along with the huge interest in unique fast food options, the popularity of food trucks have considerably increased over the years. Though hot dog stands, pizza and chicken carts have always been there; they are slowly turning themselves into eye-catching restaurants on wheels. Equipped with highly customized kitchens, they are perfect for cooking high-quality dishes and lip smacking desserts.
Food culture has exponentially
Thanks to the rapidly growing food culture and the popularity of food shows, culinary experts are seriously considering it as a highly lucrative business. A few years ago, owning a food truck was seen as a highly risky business. But these days people love to eat healthy street food and what better way than a restaurant that’s on wheels.
Also, it’s a lot cheaper to invest in food vans than open an eatery. These days the real estate prices are soaring high and to open a restaurant, you have to buy the plot, hire workers to construct the infrastructure and decorate it. This can prove to be extremely expensive. A food van, on the other hand, is much more feasible from a cost perspective.Many food van businesses open and close without making any impact because they fail to understand that there are lots of differences between a typical restaurant and a food van. To make it a success, you have to follow certain tips:-
- The brand should be developed: Don’t think that you can make your business an overnight success. Promote your brand and over time, and you’ll bear the bear the fruits of it. From a proper logo to strong marketing, your company should portray itself as a genuine and credible brand.
- Don’t overlook the small details: Think of the times when you had visited certain restaurants and been impressed by certain decor or some particular service. Implement that in your food van by catering to smaller details like staff uniforms, menu boards, decorations, etc.
- Maintain social media extensively: Consider this point an absolute must because in this business, managing several social media platforms is an absolute must. Since it’s the only way people will be able to track you down, it is necessary to post regular updates on where you will take your food van. Probably the best thing about this is that it’s entirely free. So there is no added investment needed.
- Be unique, don’t follow trends: Remember that the more unique your food truck is, the more people will be attracted to it. Don’t design the vehicle by implementing something you have seen from other food vans. Think of something innovative which you can relate to and which others find attractive.